March 6, 2023
Tron (TRX)
Tron is a proof of stake cryptocurrency that has been built on the Tron blockchain network.
Bright Ideas: Basic Attention Token (BAT)
The Basic Attention Token (BAT) is a blockchain based digital advertising solution aimed at solving the problem of user privacy and inefficient advertisements.
Price:
$0.3087
Mkt Cap:
$461,987,834
View Coin Page
Project Fundamentals
- BAT is the token of the Brave web browser, which is built on the Ethereum blockchain.
- The advertising technology aims at increasing users’ privacy and relevance while improving advertisers’ revenue, reporting and customer retention.
- The project is split up into three categories. These are creators who make the ads, publishers who post content and users who view the content.
- The blockchain based digital advertising disrupts the $330 billion digital advertising industry. They do so by paying users for their attention, publishers for their content and providing advertisers more value for their advertisements.
- Maximum supply of 1.5 billion coins.
Partnerships / Implementation
- The BAT ecosystem is supported by some of the biggest names in crypto, including Coinbase, Binance, Etoro, Crypto.com and many more.
- Some publishers include The Guardian, Vimeo, The Washington Post and Los Angeles Times.
- In December 2021, the Brave Browser had 46M monthly users as more brands and users see the monetary benefits from $BAT.
- The growth in active users and creators is increasing as users can earn the BAT token for viewing ads, and creators can generate more revenue with effective advertisements.
Roadmap and Announcements
- The 1.0 roadmap published on June 18th 2017, has been completed, with the 2.0 roadmap being created in February 2021 to cover the next 18 months.
- Their clear message is that BAT excludes third-party ad servers’ tracking or advertisement targeting.
- The introduction of the Brave Wallet is completed with the future hope of integrating NFTs and paying transaction fees with BAT.
- They are also looking at a Brave decentralised exchange and search engine.
Technical Analysis
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